2012 just ended with loud bangs, and it was a promising year for the social media marketing and digital world. The most important factor that rocked the social media-marketing world in 2012, where the Images and visual content.
Visual content is the next big thing about social media right now.
Why the images have become the key aspects? Since 75% of our brain can process and consume an image faster than a text.
Where We Can See The Image Trend?
As search engine optimization depends on the content marketing after Penguin Update on Google, so image has taken a larger part in blog posts to increase on time and site engagement.
The year 2012 has a darling social media community and one of the most important social visual networks, Pinterest. When you “pin” the content here it shows up with your “pin” and that is an image from the particular website.
Pinterest is one of the quickest growing social networks that add large traffic compared to Google+, LinkedIn and YouTube combined. The quick elevation of this visual social media points out the desirable visual content.
A survey done on Facebook shows that Facebook page engagement rates show that photos are easy to gather traffic than text posts. The new Timeline view allows 35% more engagement through photos.
Instagram, which is recently acquired by the Facebook, allows everyone to take out the beautiful photos with their Smartphone. There are more than billions of photos, taken through Instagram and brands are also running contests and encourage fans to share photos through this app.
This is one of the top tools for the new age marketers. Whenever we browse through the blogs of different websites, we find various infographics, which are solely responsible to cater large traffic to the concerned website. An infographic is actually a visual way to narrate a story infested with data. The way infographics is showing its rise, it proves that the people want more visual content than textual content.
All of these top social network trends are able to show one thing in common: they are able to show the importance of images in the content and unleash the process of telling story online.
Whenever you think to promote your website content with some visual effects, do remember that the image is appropriate to the topic concerned.
It is better to create an infographic if you are having a design team and ask them to infest the content with visual charts and graphs to pass on the creative message across the globe.